The design of Egyptian private entertainment channel CBC (Capitol Broadcasting Center) specialized mainly in entertainment, drama and political talk shows, just got polished up and dusted off in a re-brand by velvet’s design department.
Original purple color, driven from the channel’s CI, was taken beyond the static, enriching the design with more energy & dynamics. Born from the brands mission statement “We go further”, this energy flow had to break free from the stand-still and spread out as light, giving birth to a life circle.
The logo becomes transparent silhouette in the shape of the cut-out circles, containing the sparks of the whole prismatic spectrum: the energy of Egyptian nation.
Idents transport this idea even further, using the theme-defined colors for the more valuable and pleasurable viewer experience. The Egyptians are artistically highly visual human beings and they give us the source for all the emotions, expressed in their way of body-language, motion captured and evolved to a dynamic visual package.
The colors bounce and dance, sway and swirl, depending on what theme they represent. Energy lines, sparked by a 3D motion sculpture, discharge with their vibrant movements transporting a message:
Energy is EVERYTHING else, but a standstill!
Credits· client Cbc Channel | Egypt, Group Director | Strategy Rawia Al Shater, Executive Director Entertainment And Commissioning Mohamed Shaaban, Head Of Design Matthias Zentner, Creative Director Thomas Wernbacher, Producer Maria Metodieva | Andreas Filip | Sampada Harkara, Technical Assistant Christopher Chaber, Layout Afx | C4d Thomas Wernbacher | Iris Engler | Stefanie Pfann | Markus Feder | Korbinian Christoph Vogel | Manuel Steinhauser, 2d Animation | Compositing Afx Markus Feder | Iris Engler | Stefanie Pfann | Daniel Schmidt | Manuel Steinhauser | Aitor Cabanas, 2d: Flame – Nuke | Compositing Marco Pelzel | Lene Hoenigschmid, 3d: Houdini | Maya | Zbrush | Mari Hannes Gerl | Felix Hoerlein | Boris Bruchhaus | Tom Freitag | Thomas Helzle | Matthias Mittelmeyer, Digitales Mattepainting Korbinian Vogel, Director Matthias Zentner, Editor Matthias Zentner | Flo Hoeger, Choregrapher Julia Koch, Dancer Erick Odriozola | Maria Garcia, Motioncapture Metricminds, Print Stefanie Hartmann | Wiebke Pforr , Music Aly Fathalla